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Booz & Company Studies Shopper Marketing

The Booz study shows that better strategies are needed for successful shopper marketing results.

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Study Shows Websites Do Affect Sales

CPG websites drive up brand purchases by 37% according to a new study.

See study results here >

Ad Age Marketer A-List

Coca-Cola is heralded as marketer of the year.

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News from the GMA Executive Conference

Gary Rodkin, CEO of ConAgra, offers up some thoughts on branding.

See the video here >

List of 100 Most Innovative Companies

As it appeared in Forbes, the #1 company is Salesforce.com.

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Most Innovative Companies

Results of an eight year study in a newly released book, The Innovator’s DNA.

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Innovation in the Candy Aisle

Candymakers show off new products at Expo in Chicago.

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U.S. News Ranks MBA Programs

Over 437 programs were evaluated to come up with the Best Business School rankings.

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Groupon Takes Lessons from Zappos

Focusing on customer service is key.

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Will These Companies Make It?

Some are predicting that these companies will “disappear” in 2011.

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